There's a lot of need out there for coaching people on the "how tos" of diving into the Social Media scene. Sometimes it can seem like rushing white water rapids passing in front of many a people, and that can be an overwhelming jump to take, just to get wet and try out the waters. So here's a quick list of things to consider offering as advice or training to the Social Media Newbie:
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1. It's Ok to just Dive In! Computer software, unlike Typewriters of the past don't cause permanent mistakes. No WhiteOut is needed to make a fix. This is one of the hugest barriers to get through with the Boomer generation exploring Social Media. I like to call them the "Marble and Metal" Gen., because everything for them was so grounded in earth and metal, you can't erase mistakes made on those materials. It's what has helped me be patient in explaining the ways of Social Media to those older than me. Anyways off the soapbox.
2. Set a Daily/Weekly "Twittness" Schedule for yourself: (can apply to all Social Media, Facebook, Twitter, Linkedin, etc.) get in the habit of just getting online at the same time everyday to just check the stream of information, and the flow of the conversation. It will also just get you in the habit of posting on a regular basis, it's a discipline like any other. Which leads to point 3.
3. Post at least once a day: this keeps you in the stream of what's going up on Facebook/Twitter - keeps people seeing you. The more they see you, the more likely they are to respond to your posts. It creates familiarity.
4. Stay True to Your Voice: don't be all over the place with what you post. Be intentional on your messaging. If you are posting for a motel ministry, don't include random posts that don't apply to your cause, such as a a sale coupon.
5. Content is King! keep your posts relevant, and useful. As often as possible include links to articles or another page that you post on. You have a 200% higher chance of someone reading your post when it includes a link, because it A. requires action, and B. is a surprise, like a teaser.
6. Converse, don't just Broadcast: save that for the TV and Radio commercials. The greatest thing about social media is the ability to truly engage with your audience. Talk with them, commend them on a post you like, repost their stuff to others so they can see it. You do this and people will start watching you more, and engage with you, because it builds trust. Get to know your audience, then you can better gage what type of posts to place in each media outlet/venue.
7. Have a Plan: Don't think just day-to-day in your posting. Make a long-term plan that looks at where you are hoping to go with your Social Media, be intentional about your Tweets.
I think that's enough for now. Seven feels like a good number. Start with those and You will do pretty well.
Also here's a great blog article on how to better engage Facebook fan page fans.
And this blog post is for more intensive Twitter users, setting long-term plans for Ministries/Groups that plan on having a larger audience and following. http://www.socialmediaexaminer.com/8-simply-steps-to-growing-a-quality-twitter-following/#more-1426
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Posted via email from Kellyfornia on the state of... well, things.
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